MarketCat AI Ads Auditor – STANDARD plan (100)
Optimise your Meta Ads campaigns and stop guessing why the ads are not selling. The Standard plan is the ideal choice for store owners and growing companies who want to hand the tedious analytics to an artificial intelligence trained on data from hundreds of ad accounts.
What you get:
- 100 AI audits a month: Deep analyses on 3 levels: campaign, ad set and the individual creative (video or image).
- 100 scans of the Meta pixel: Diagnosis of “broken baskets”, funnel errors and protection against double-counted conversions.
- Matched to the campaign type: AI uses the right KPI for each type: ROAS for sales, CPL for leads, cost per ThruPlay for video, cost per message for Messenger, CPM for awareness. It does not judge a lead campaign by ROAS, a common mistake among analysts.
- Ad fatigue detection: Every creative gets a fatigue level (LOW/MID/HIGH) and a maturity status (new or mature). Ads in the learning phase are protected from being switched off, which would reset the algorithm’s learning.
- Classification of targeting: Every ad set is recognised as retargeting (custom audience), prospecting (interest-based) or prospecting (broad). AI adjusts the benchmarks: retargeting should deliver 4 to 8x ROAS, prospecting 1.5 to 3x.
- 🚨 A ZERO-CONVERSION CAMPAIGN flag: If a sales or lead campaign has spent more than 25 € and has 0 conversions, the auditor shows a checklist: pixel, domain verification, CAPI, landing page quality, the offer.
- Placement breakdown (FB/IG × feed/stories/reels): Concrete verdicts on which placement to scale and which to switch off.
- Detection of campaign cannibalisation: It finds overlapping ad sets (the same geography and interests) that bid against each other and push the CPM up.
- Period comparison (growth tracking): The metrics of the current period against the previous one, with AI describing the trend and the strategic conclusion.
- A history of 50 audits + TXT export: Every audit is archived and can be downloaded as a text document, ready to send to a client or keep for later.
Get access and receive hard, number-backed instructions from your virtual senior media buyer. Protect your budget from burning and start scaling profit with confidence.





Mirka –
Działa naprawde dobrze! i Cyk – oszczędnośc na przepłacaniu agencji.