MarketCAT
MarketCAT Analytics
Unlock the real potential of your e-commerce store
Stop guessing. Start making decisions based on data worth having. MarketCAT is a simple online analytics platform for e-commerce that turns your sales data into concrete, practical marketing conclusions.
…and many other platforms.
Stop guessing. Find the perfect moment to sell.
The time analysis feature in MarketCAT puts an end to guesswork. We analyse the history of your orders and show, on clear interactive charts, on which days of the week and at what hours your customers REALLYbuy. You get an unambiguous map of the best moments to reach them with your offer.
Do you send newsletters on Wednesday at 10:00 simply because “that is how it is done”? Or launch Facebook campaigns in the evening, hoping most people are online then? These are common habits, but they rest on assumptions rather than hard data from YOUR store.
Every business is different and your customers have their own buying habits.
- Maximise the impact of your newsletters
- Send e-mails exactly when your subscribers are most likely to open them, click and buy. Raise conversion by hitting the perfect buying window.
- Optimise your ad budget
- Run paid campaigns on social media (Meta Ads, TikTok Ads) at peak hours, so every euro spent on advertising works harder and brings better results.
- Plan effective flash sales
- Announce time-limited offers when traffic in the store and buying intent are at their highest, which guarantees maximum interest.
- Raise engagement on social media
- Publish posts about new products, promotions or news at the moments when your followers are most active and most inclined to interact.
- Make decisions based on data
- Instead of relying on intuition or general market trends, you get the certainty that your marketing is planned precisely on the real behaviour of your customers.
Meet the real heroes of your sales.
Are you sure which products bring you the greatest profit? Many stores focus on new arrivals or on products that “seem” popular, while the real sales stars go unnoticed. That freezes cash in goods nobody buys and wastes marketing potential.
The Top products in MarketCAT is your flexible centre for managing the range. You get a clear list of absolute bestsellers and full control over the data. You can filter the results by categoryto see what sells best in a given segment, and sort them by sales value or number of units sold, matching the analysis to your goals.
These are not guesses but hard data, letting you make sound decisions about your range, your marketing and your sales strategy.
- How you use the full power of the list Top products?
- Build precise ad catalogues for Meta Ads
- Stop promoting your whole range. Export the list of the 10, 20 or 50 best-selling products and build a dedicated catalogue from it in Meta Ads Manager. Point the entire budget at the sure things your customers genuinely love, and watch sales move up a level.
- Analyse the data on your own terms
- With advanced filters by category and sorting (by value or by quantity) you can check in seconds which dresses generate the most revenue or which shoes sell in the largest volumes. Adjust the view to your needs and uncover even more valuable insight.
- Optimise how you manage stock
- Make conscious buying decisions. Order more of the products at the top of the list, and plan a clearance for those that have not sold in a long time. No more dead stock.
- Create content that sells
- Aim your content marketing at the bestsellers. Record videos, write blog articles and make guides about exactly those products. If customers love them, they will happily read content about them too.
- Combine the “WHAT” with the “WHEN” to maximise the effect
- Use the synergy with the time analysisfeature. Build an ad campaign promoting the TOP 5 products from your best-selling category and launch it exactly on the days and at the hours when your customers buy most often. That is the simplest recipe for success.
Raise the value of every order with intelligent cross-selling.
Standard sections like “Others also bought…” often fail, because they rest on simple algorithms rather than on the real behaviour of your customers. As a result you lose the chance to raise the basket value, because you do not know which products naturally belong together in the eyes of your buyers.
The Cross-selling in MarketCAT analyses thousands of your orders to uncover hidden buying patterns. Instead of guessing, you get hard data: a list of product pairs your customers most often buy together in a single transaction. That is your secret weapon for offers that are genuinely hard to refuse.
- How you use the potential of this analysis Cross-selling?
- Build product sets customers actually want
- Bundle the products most often bought together at an attractive price. It is the simplest way to get customers to put more than one product in the basket.
- Improve the recommendations on product pages
- Replace generic, random suggestions with recommendations built on real data. If customers regularly buy product A together with product B, show that hint right on the page of product A.
- Run effective upselling campaigns
- Use this knowledge in smart e-mail campaigns or pop-ups. Offer the customer the second product of the pair at the exact moment they add the first to the basket.
- Raise the average order value (AOV)
- Every pair of products is a chance to lift the value of a single basket. Using this data regularly shows up directly in revenue, with no need to win new customers.
Build loyalty by rewarding the people who matter most.
Do you treat every customer the same? That is a common mistake. In every store there is a small group of customers who generate a disproportionately large share of revenue. Those are your VIP customers. The problem is that without the right tools they are nearly impossible to identify, and you lose the chance to build a lasting, highly profitable relationship.
The Top customers in MarketCAT is your personal detective. We sift through your sales data and present a list of your most valuable customers, the ones who buy most often and spend the most. That way you know exactly who to aim your loyalty work at, so they come back even more often.
- How do you use what you learn about your VIP customers?
- Build exclusive loyalty programmes
- Offer your best customers special discounts, early access to new arrivals or free shipping. Show that you value them and they will repay you with more orders.
- Personalise your marketing communication
- Segment your mailing list and send VIP customers personalised offers that fit their tastes exactly. Instead of mass mailings, you build relationships.
- Collect the most valuable feedback
- Do you want to know what you could improve in your store? Ask your best customers. Their perspective is priceless, and they feel that their opinion genuinely counts.
- Win your best customers back
- Noticed that one of your VIP customers has not bought anything in a long time? Send them a personal message with a discount code to come back. A gesture like that carries real weight.
- Build a community around your brand
- Your best customers are natural brand ambassadors. Invite them to a closed Facebook group, run dedicated competitions and create a community that drives your growth.
Stop burning budget. Aim your ads where your customers actually are.
Do you run ads across the whole country, hoping for broad reach? That is one of the most common and most expensive mistakes in e-commerce. You pay for thousands of impressions in cities and regions that will never buy anything from you, while your real gold mines go unnoticed.
The Location in MarketCAT is your treasure map. We analyse the location data from your orders and show you plainly which cities and countries your most profitable customers come from. Instead of firing blind, you get a precise tool that sends every euro of your ad budget exactly where it returns the most.
- How do you use location analysis?
- Optimise geotargeted campaigns
- Focus your Facebook and Google ads on the handful of cities that generate 80% of your revenue. Cut costs and raise conversion significantly.
- Discover new markets
- Orders from unexpected places can surprise you. That is a signal that local marketing or translations are worth the investment, to reach an entirely new group of customers.
- Personalise offers and communication
- Build campaigns that tie into local events, holidays and even the weather. That kind of personalisation makes the brand feel closer and more genuine.
- Make better logistics decisions
- Knowing where most of your customers live can shape your choice of couriers, delivery options (parcel lockers, for instance) and even the location of a future warehouse.
- Understand regional preferences
- By combining location data with the list of Top productsyou may discover that people in one city love product A while those in another prefer product B. Priceless knowledge for regional campaigns.
Get ahead of your competition and of market trends.
Does the sudden surge of interest in particular products surprise you every year? Do you order stock on a hunch, hoping to hit the peak of the season? That is a direct route to lost profit, either through empty shelves when demand jumps or through excess stock when the season abruptly ends.
The Seasonal trends in MarketCAT is your crystal ball. We compare sales data year on year to identify repeating seasonal patterns and forecast future demand. Instead of reacting to what is happening now, you can foresee what will happen in a few weeks or months.
- How do you use the power of trend forecasting?
- Plan your buying in advance
- Find out exactly when the season for your key products begins. Order stock before your competition does and before suppliers raise prices, securing maximum margin and availability.
- Launch marketing campaigns at the right moment
- Start communicating seasonal offers a few weeks before the peak. Build anticipation and win the first customers while others are still waiting.
- Spot rising and fading stars
- Check whether a rise in a product’s sales is a one-off jump or a stable, repeating annual trend. Decide strategically which products to invest in and which to phase out.
- Forecast your cash flow
- Thanks to historical analysis you can predict future revenue more accurately, which makes planning your budget, investments and company finances easier.
- Avoid expensive stock mistakes
- No more selling seasonal products at cost. Thanks to the forecasts you know how much stock you need and when interest in it will naturally start to fall.
Your command centre for campaigns, all in one place.
Do you run campaigns on Facebook, Google Ads and TikTok? Then you know this chaos well. Links to the ad managers are scattered across dozens of browser tabs, and checking results quickly and optimising on the spot is nearly impossible. Constantly switching between platforms costs time and energy you could spend on strategy.
The Campaigns in MarketCAT is the simple and at the same time brilliant answer to this problem. We created one central place in the WordPress dashboard where you can save links to all your most important ad campaigns. It is your personal launchpad, joining MarketCAT’s powerful analytics to direct action.
- How do you use the Campaigns?
- Save time every single day
- No more hunting for the right browser tab. One click in the MarketCAT dashboard takes you straight into Meta Ads Manager, Google or any other platform you use.
- Decide faster
- You are analysing data in MarketCAT and see that sales in a particular city are climbing fast? One click takes you to the right campaign, you raise the budget and ride the trend in real time.
- Keep order and control
- All your key marketing links are stored safely in one easily reachable place. The ideal solution for solo entrepreneurs and for agencies running many accounts.
- Improve your workflow
- Join analytics to action. The campaigns panel is designed to shorten the road from analysing data to making changes, and to make your work simply more effective.
Choose the plan that fits you
Start free or unlock the full potential of MarketCAT and make decisions that genuinely grow your store.
LITE
The ideal start for analysing data and getting to know the basic features.
0
Download for free
(WordPress plugin)
- Basic time analysis
- Top 5 products and customers
- Top 3 cross-selling pairs
- Seasonal trends and forecasts
- Priority support
Most popular
PRO
For store owners and marketers who want to work on complete data.
€
29
/ month
Buy the PRO version
or 46 € per year (you save 33%)
- Everything in LITE +
- Full reports (top 100)
- Seasonal trends and forecasts
- Priority technical support
- Online dashboard + WooCommerce plugin
MAX
For agencies and freelancers running many client stores.
€
49
/ month
Buy the MAX version
or 94 € per year (you save 25%)
- Everything in PRO
- Priority technical support
- 1 access to the analytics dashboard
- WooCommerce plugin (5 licences)
- Access to future agency features