✅ The app is officially verified and approved in the Meta App Review – your advertising data is safe and pulled directly through the official Meta Graph API.

Meta Ads Manager shows you bare numbers. We show you solutions. A traditional campaign analysis takes hours in spreadsheets, adding up ROAS and checking frequency. Our AI Auditor connects directly to the API of your ad account, pulls the most precise data and analyses it with advanced AI tools.

MarketCat AI is a powerful diagnostic tool that protects your budget from unprofitable decisions.

Instead of guessing whether to switch an ad off, you simply click a button and get a clear instruction from the artificial intelligence, based on data going all the way down to a single creative.

Most free auditors show a single ROAS number for the whole account and that is it. We go deeper, because that is where the money is:

📊 Level 1: Campaigns

Automatic classification of campaign objectives (sales, traffic, leads, brand awareness, reach) with colour coding. KPIs on the dashboard: spend, revenue, purchases, leads, ATC, CPC, CPM, CTR, all on screen at once, with a comparison to the previous period.

🎯 Level 2: Ad sets (targeting)

We recognise which ad sets use Advantage+ Audienceand which use classic manual targeting. We show saved, lookalike and custom audiences, so you know what actually works in your targeting and what merely spends budget without converting.

🎨 Level 3: Creatives (per image or video)

A table of every single ad, with its age, frequency, CTR, spend, the number and value of add-to-carts (ATC), sales value and ROAS per creative, a fatigue level (LOW/MID/HIGH) and a concrete verdict: scale, swap, switch off or watch.

Without advanced analytics, advertisers fall into 3 main traps that our AI spots immediately:

1. Impatience (learning phase): Do you switch campaigns off after 3 days because there are no conversions? We mark every ad as NEW (<7 days, in the learning phase) or MATURE (≥7 days, reliable data). Ads marked NEW are automatically protected by the verdict “do NOT switch off”, because the algorithm needs time and we protect a possible winner.
2. Ad fatigue (a worn-out creative): Are you paying more and more per click? We track frequency at the level of individual ads. Freq ≥3.5 = HIGH (swap it now), 2.5–3.5 = MID (watch it), below that = LOW (all calm). The verdict always suggests swapping rather than switching off , so that the learning phase of the ad set is not reset.
3. A broken funnel and pixel: You have 100 add-to-carts and 0 purchases? The pixel suddenly stopped counting? The pixel module diagnoses the flow of events and verifies the raw logs. You see exactly where users drop out of the funnel.

If you cannot see these problems, you are burning ad budget every single day.

🧠 Expertise at the level of a single creative

AI does not judge whole campaigns only. It goes down to the level of a single image or video and names them outright: “Keep Image 1, it has a strong CTR, ROAS of 3.2x and cheap clicks, switch off Video 2, it brings 0 sales on 50 € of spend”. For every creative you see the value of add-to-carts, the sales value and the ROAS, with a colour chip (green ≥2x, yellow 1–2x, red <1x).

📈 Period comparison (growth tracking)

With one click you compare the last 7 days to the 7 before, or the last 30 to the previous 30. You see rises and falls in ROAS, spend and purchases, and AI comments right away on whether the change is normal variance or a signal to step in.

📍 Placement breakdown

Facebook Feed, Instagram Story, Reels, Marketplace, Audience Network: we show where your budget actually goes, which placements bring purchases and which only warm up the statistics. A simple decision: switch off the placement that eats 30% of the budget and delivers 0 conversions.

🎯 Analysis of ad set targeting

We tell Advantage+ Audience apart from manual targeting, show saved, custom and lookalike audiences and compare how well they perform. You find out whether Meta AI does better than your precise targeting.

🛠️ A full tracking audit (Meta pixel)

Before you optimise ads, you have to be sure you are measuring conversions at all. The auditor checks the pixel and verifies, down to a single event, whether the site counts page views, ATC, purchases and leads correctly in your date range.

📚 A history of 50 audits + TXT export

We save every audit automatically, up to the last 50 per user. In one place you see the KPIs (spend, revenue, ROAS, purchases, leads) from each audit, one click expands the summary of the AI report and one button downloads the full report as a TXT file. Ideal for your archive or for sending to a client.

💬 An AI chat about your audit results (PRO plan)

Under every AI report there is a chat window where you can ask further questions about your audit. The AI knows every number from your account (ROAS, CTR, creatives, ad sets, placements) and answers concretely, for example “Can I scale campaign X?” or “Which creative has the worst CTR?”. The limit is 10 questions per report and the counter resets with every new audit. The AI will not answer questions outside the audit, it stays with your data.

🛡️ Custom date ranges and no double counting

Exactly as in the ads manager: analyse the last 7 days, a particular month, or enter your own range from the calendar. The system deduplicates events and protects you from miscounting, so your ROAS figures stay clean.

⚡ Speed

A full audit, including pulling data from the Meta API, the AI analysis and generating the report, is ready in a dozen or so seconds. A smart 15-minute cache saves your API limits and makes re-analysing the same period instant.

The MarketCat Ads Auditor is not an ordinary chat bolted onto an API. The tool is built on years of our experience and millions spent in the ad accounts of our clients.

We keep a close eye on current trends and algorithm updates, including the newest AI architecture Meta Andromeda. Every meaningful change in how ads run or how they are optimised is diagnosed by us at once and built into the “brain” of the auditor.

That gives you full certainty that your campaigns are judged continuously, on the basis of the most current knowledge on the market, and not on outdated guides and tricks from years ago.

For e-commerce owners: Take back control of your Meta Ads spend without hiring an expensive agency. AI tells you what to do in the account, step by step, with concrete verdicts for each creative.

For media buyers: Automate the boring analytics and reporting. Run an audit in a dozen or so seconds, export the TXT for your client and move straight on to switching profitable creatives on.

For marketing agencies: Surprise your clients with instant account audits before you even start working together. The AI chat under the report lets you ask quickly about any move, handy when you run many accounts and do not want to read the whole report.

Is my advertising data safe?

Yes. The app went through the official Meta App Review – the same verification process that tools like Hootsuite or HubSpot have to pass. We connect through Meta’s official OAuth, we never need your password, and we limit permissions strictly to reading advertising statistics. We do not publish or change anything in your account.

Do I have to install anything on my website?

No. You log in with your WordPress account on marketcat.app, click “Log in with Facebook”, pick your ad account and that is it. The report is on your screen in a dozen or so seconds.

What if I use up my audit limit for the month?

The limit renews on the first day of the next calendar month. You can also upgrade the plan at any time (Standard → PRO) without waiting for the end of the billing period. The history of earlier audits stays untouched.

Does the free account need a payment card?

No. You get the 3 free audits right after registering, with no card, no commitment and no expiring trial.

Does the auditor work for accounts in a currency other than euro?

Yes. We pull the data in the currency set on your Meta ad account, whether that is EUR, USD, GBP or PLN. AI reads the numbers in the right context.

How many campaigns can I analyse in one audit?

You tick as many campaigns from the list as you like and the auditor consolidates them into a single report. For cleaner conclusions we suggest grouping campaigns with a similar objective, for example all sales campaigns in one audit and all lead gen in another.