Advanced course: websites and online stores with AI

Build a website or a store that positions itself, advertises itself, and that you build by talking to AI

Not about generating a product description. About how to set up an entire website or store: from an empty WordPress to running campaigns, server-side conversion tracking and visibility in Google as well as in AI answers, using AI as the one doing the work rather than as a hint machine. An ordinary company website is built exactly the same way, just without a cart and a checkout.

Starts: 1 September 2026. Several hours of video material, substance after substance, with no waffle.

What is inside

• A store or a website from scratch with AI: structure, subpages, product pages, copy, appearance. Built with commands, not with clicks. A company website, a portfolio or a landing page are built the same way
• On-page SEO for Google: information architecture, titles and descriptions, internal linking, structured data, bulk optimisation of existing content
• GEO, meaning visibility inside AI: how to get quoted by ChatGPT, Gemini and Perplexity. Plus llms.txt, structured data, AI bots in robots.txt and a content format the models actually read
• Marketing and measurement: the pixel and Conversions API on the server side, event match quality, deduplication, why the ROAS in your ads manager can lie and how to fix it
• Campaigns that do not burn budget: account structure for the Meta algorithm as it works today, creatives, the learning phase, when to swap material
• How to win clients for websites: a few proven ways to land work, meaning where to look for it, how to price it and how to talk about it so you are not competing on price
• Automating the daily work: repetitive work on your site and in your store done by conversation instead of by hand

An hour with me, included in the course price

With the course you get an hour of one-to-one online conversation. We sit down together over your website or store: I review what you have and tell you straight what to improve and in what order. We set the date after your purchase.

The consultation is included in the price. You don't pay extra for it.

The Mcat-MCP plugin is included

With every order I add an Mcat-MCP licence for one website: a plugin that gives AI real access to your WordPress and WooCommerce. It costs 24 €, and here it's included in the course price. Your license key arrives by email right after purchase, so you can start working from day one.

12 years of experience for 349 €

Special offer: 349 € instead of 599 €. You pay once and get lifetime access, including all future updates to the material.

The course is a digital product with instant access, which is why we don't offer cancellations or refunds.

Who this is for

• You run a website or a store and know you are leaving money on the table, but not exactly where
• You build sites and stores for clients and want to do it faster and charge more
• You can use AI for writing, but you want it to execute rather than advise

You do not need to know how to code. You need to be able to describe what should be built.