MarketCAT
New Variant Analysis Feature in MarketCATNew Variant Analysis Feature in MarketCAT
Less clicking, more analysis: MarketCAT introduces direct API integration.
At MarketCAT one goal has always driven us: to give you the most powerful data analysis toolsthere are, served in the simplest form. Universal CSV import was our foundation, giving flexibility and support for every e-commerce platform. Today we take the next big step forward.
We are delighted to announce the introduction of direct API integration, which opens a new era of automated data analysis in your dashboard. Our first fully supported integration is the most popular e-commerce platform in the world, WooCommerce.
Evolution, not revolution: two roads to powerful insight.
Importing CSV files is a reliable, universal method that has been, and always will be, a key part of MarketCAT. Listening to your feedback, though, we realised we could offer something more: a faster, fully automated solution that removes the need to handle files by hand.
From now on you have a choice:
Flexible CSV import: ideal for historical data, custom reports or stores on any platform.
Instant API integration: made for everyone who values their time and wants the freshest data with one click.
How does the direct integration work?
In the new tab “Integrations” in your dashboard you will find a simple configuration screen. You connect your store by giving its URL and the API keys. It is a secure, standard authorisation mechanism that lets MarketCAT talk to your store.
Once the configuration is saved, the analysis comes down to two steps:
- Choose the date range.
- Click the sync button.
Our system automatically pulls all the necessary data on orders, products and customers, then processes it and prepares it for analysis. The full power of MarketCAT, from time analysis through top products and cross-selling to customer segmentation, is available immediately, without downloading a single file.
Why do we start with WooCommerce, and what about other platforms?
WooCommerce powers millions of stores around the world and we know many of our users build their business on it. That made it the natural first choice for us.
At the same time we understand that the e-commerce world is diverse. We want to say this clearly: this is the foundation for future integrations. Every platform (Shopify, PrestaShop or Magento, for instance) speaks its own API “language”. Our new module is designed so that we can add further “translations” in the future.
The WooCommerce integration is our first step. The next ones are already on our roadmap.
In summary: what do you get today?
A choice of import method: use the API for quick daily analysis, and CSV whenever you need something non-standard.
A huge saving of time: you automate a process that used to be manual work.
Data almost in real time: analyse sales results from yesterday, from today, even from the last hour.
Greater accuracy: you rule out the risk of human error during export and data mapping.
We are enormously excited about the possibilities this update opens up, for us and for you. It is a new chapter for MarketCAT, in which analysis becomes even more integrated and more intelligent.
We encourage you to log in and test the new feature today. Let us know in the comments what you think of it and which integrations you would like to see next.
With analytical regards,
The MarketCAT Team
The MarketCAT Team