Unlock the True Potential of Your Ecommerce Store.
Stop guessing. Start making decisions based on meaningful data. MarketCAT is a simple online analytics platform for e-commerce that turns your sales data into actionable marketing insights.
…and many more platforms
Stop Guessing. Discover the Perfect Time to Sell.
The Time Analysis feature in MarketCAT puts an end to the guesswork. We analyze your order history and show you on clear, interactive charts which days of the week and at what times your customers ACTUALLY make purchases. You get a black-and-white map of the best moments to reach them with your offer. Do you send newsletters on Wednesday at 10 AM just because “it’s the standard”? Or maybe you launch your Facebook campaigns in the evening, hoping that’s when most people are online? These are common practices, but they’re based on assumptions, not on hard data from YOUR store. Every business is different, and your customers have unique purchasing habits.
- Maximize Newsletter Effectiveness Send emails exactly when your subscribers are most likely to open, click, and buy. Increase your conversion rates by hitting the perfect “shopping window.”
- Optimize Your Ad Budget Run paid social media campaigns (Meta Ads, TikTok Ads) during peak hours, so every dollar spent on advertising works harder and delivers better results.
- Plan Powerful Flash Sales Announce limited-time offers when you know traffic and purchase intent in your store are at their highest, ensuring maximum interest.
- Boost Social Media Engagement Publish posts about new products, promotions, or news when your followers are most active and most likely to engage with your content.
- Make Data-Driven Decisions Instead of relying on intuition or general market trends, gain the confidence that your marketing efforts are precisely planned based on the real behavior of your customers.
Meet the Real Heroes of Your Sales
Are you sure you know which products bring you the most profit? Many stores focus on new arrivals or products that seem popular, while the real sales “stars” go unnoticed. This leads to frozen cash in non-selling stock and wasted marketing potential.
The Top Products feature in MarketCAT is your flexible product command center. We provide you with a clear list of your absolute bestsellers, giving you full control over the data. Filter the results by category to see what sells best in a specific segment, and sort them by value or number of units sold to tailor the analysis to your goals. This isn’t guesswork; it’s hard data that will allow you to make smart decisions about your assortment, marketing, and sales strategy.
- How will you leverage the power of the Top Products list?
- Build Precise Ad Catalogs for Meta Ads Stop promoting your entire inventory. Export a list of your top 10, 20, or 50 products and create a dedicated catalog in Meta Ads Manager based on it. Direct your entire budget to the “sure things” that customers love, and watch your sales climb to the next level.
- Analyze Data Your Way With advanced filtering options by category and sorting (by value or quantity), you can instantly check which dresses generate the most revenue or which shoes sell in the highest numbers. Customize the view to your needs and discover even more valuable insights.
- Optimize Inventory Management Make informed stocking decisions. Order more of the products at the top of the list and consider a clearance sale for those that haven’t been generating sales for a long time. No more dead stock!
- Create Content That Sells Focus your content marketing efforts around your bestsellers. Create videos, write blog posts, and develop tutorials about them – since customers love them, they’ll be eager to consume content about them too.
- Combine ‘WHAT’ with ‘WHEN’ for Maximum Impact Leverage the synergy with the Time Analysis feature. Create an ad campaign promoting your TOP 5 products from your best-selling category and launch it on the exact days and hours when your customers are most likely to buy. It’s the simplest recipe for success.
Increase Every Order’s Value with Smart Cross-Selling
Standard “Others also bought…” sections often fail because they rely on simple algorithms, not on the real behavior of your customers. As a result, you lose the chance to increase your cart value because you don’t know which products naturally fit together in the eyes of your buyers.
The Cross-Selling feature in MarketCAT analyzes thousands of your orders to uncover hidden purchasing patterns. Instead of guessing, you get hard data – a list of product pairs that your customers most frequently buy together in a single transaction. This is your secret weapon for creating irresistible offers.
- How will you use the power of Cross-Selling analysis?
- Create Product Bundles That Customers Actually Want Combine the most frequently purchased products into attractively priced bundles. It’s the easiest way to encourage customers to add more than one item to their cart.
- Enhance Recommendations on the Product Page Replace generic product suggestions with recommendations based on real data. If customers regularly buy product A with product B, show them this suggestion directly on product A’s page.
- Run Effective Upselling Campaigns Use the knowledge you’ve gained to create smart email campaigns or pop-ups. Offer the customer the second product from the pair right after they’ve added the first one to their cart.
- Increase Average Order Value (AOV) Every product pair is an opportunity to increase the value of a single cart. Regularly applying this knowledge will directly translate into an increase in your revenue without the need to acquire new customers.
Build Loyalty by Rewarding Those Who Matter Most
Do you treat all your customers the same? That’s a common mistake. In every store, there’s a small group of customers who generate a disproportionately large share of the revenue. These are your VIPs. The problem is, without the right tools, identifying them is nearly impossible, and you miss the chance to build a lasting, profitable relationship with them.
The Top Customers feature in MarketCAT is your personal detective. We sift through your sales data to present you with a list of your most valuable customers – those who buy most often and spend the most money. This way, you know who to focus your loyalty efforts on to keep them coming back even more often.
- How will you use the knowledge about your VIP customers?
- Create Exclusive Loyalty Programs Offer your best customers special discounts, early access to new arrivals, or free shipping. Show them you appreciate them, and they’ll reward you with more purchases.
- Personalize Your Marketing Communication Segment your mailing list and send your VIPs personalized offers that perfectly match their tastes. Instead of mass mailings, focus on building relationships.
- Ask for the Most Valuable Feedback Want to know what you can improve in your store? Ask your best customers. Their perspective is priceless, and they will feel special that their opinion matters.
- Reactivate Your Best Customers Noticed that one of your VIP customers hasn’t bought anything in a while? Send them a personalized message with a “welcome back” discount code. Such a gesture has immense power.
- Build a Community Around Your Brand Your best customers are the natural ambassadors of your brand. Invite them to a private Facebook group, organize contests for them, and build a community that will drive your growth.
Stop Burning Your Budget. Target Your Ads Where Your Customers Are.
Are you running ads targeting the entire country, hoping for a wide reach? This is one of the most common and expensive mistakes in e-commerce. You’re paying for thousands of impressions in cities and regions that will never buy from you, while your real “gold mines” remain undervalued.
The Location feature in MarketCAT is your treasure map. We analyze the geolocation data from your orders to show you, on a silver platter, which cities and countries your most profitable customers come from. Instead of shooting in the dark, you get a precision scope that allows you to direct every dollar of your ad budget exactly where it will bring the greatest return.
- How will you use location analysis?
- Optimize Geotargeted Campaigns Focus your Facebook and Google ads on the few or several cities that generate 80% of your revenue. Reduce costs and drastically increase your conversion rate.
- Discover New Markets You’ll be surprised to see orders coming from unexpected places. This could be a signal that it’s worth investing in local marketing efforts or translations to capture a whole new customer segment.
- Personalize Offers and Communication Create campaigns that refer to local events, holidays, or even the weather. Such personalization makes your brand more relatable and authentic to the customer.
- Make Better Logistical Decisions Knowing where most of your customers live can influence your decisions regarding contracts with courier companies, delivery options (e.g., parcel lockers), or even the location of a future warehouse.
- Understand Regional Preferences By combining location data with the Top Products list, you might discover that residents of one city love product A, while another city prefers product B. This is priceless knowledge for creating regional campaigns.
Get Ahead of the Competition and Market Trends
Are you surprised every year by a sudden surge in interest for specific products? Do you order stock based on a “gut feeling,” hoping to hit the seasonal peak? Acting this way is a straight path to lost profits – either from stockouts when demand explodes or from excess inventory when the season abruptly ends.
The Seasonal Trends feature in MarketCAT is your crystal ball. We compare your sales data year-over-year to identify recurring seasonal patterns and forecast future demand. Instead of reacting to what’s happening now, you gain the ability to predict what will happen in a few weeks or months.
- How will you use the power of trend forecasting?
- Plan Your Purchases in Advance Find out exactly when the season for your key products begins. Order your stock before the competition does and before supplier prices go up, ensuring maximum margin and availability for yourself.
- Launch Marketing Campaigns at the Right Time Start communicating your seasonal offers a few weeks before peak interest. Build anticipation and capture the first customers while others are still waiting.
- Identify Rising and Falling Stars Check if a product’s sales growth is a one-time spike or a stable, recurring annual trend. Make strategic decisions about which products to invest in and which to slowly phase out.
- Forecast Your Cash Flow With historical analysis, you can predict future revenue with greater accuracy, making it easier to plan your budget, investments, and manage company finances.
- Avoid Costly Inventory Mistakes No more selling off seasonal goods at cost. Thanks to forecasts, you know how much stock you need and when interest in it will naturally decline.
Your Campaign Command Center in One Place
Running campaigns on Facebook, Google Ads, and TikTok? Then you know the chaos all too well. Links to ad managers are scattered across dozens of browser tabs, and quickly checking results for immediate optimization is next to impossible. Constantly switching between platforms is a waste of time and energy you could be dedicating to strategy.
The Campaigns feature in MarketCAT is a simple but brilliant solution to this problem. We’ve created a single, central place in your WordPress dashboard where you can save links to all your most important advertising campaigns. It’s your personal launchpad that connects MarketCAT’s powerful analytics with direct action.
- How will you use the Campaigns dashboard?
- Save Time Every Day No more searching for the right tab. One click in the MarketCAT panel takes you straight to the Meta, Google, or any other platform’s ad manager you use.
- Make Faster Decisions Analyzing data in MarketCAT and see that sales from a particular city have skyrocketed? With a single click, you can jump to the relevant campaign to increase its budget and capitalize on the trend in real-time.
- Stay Neat and Organized All your key marketing links are stored securely in one, easily accessible place. It’s the perfect solution for solopreneurs and agencies managing multiple accounts.
- Streamline Your Workflow Integrate analytics with action. The Campaigns dashboard is designed to shorten the path from data analysis to implementing changes, making your work more efficient.
